Launched in 1996, Asian Television Awards (ATA) is the Asian TV industry’s most significant and celebrated event, recognizing excellence in programming, production and performance. While there are notable equivalents in the U.S and in Europe, ATA is the only event of its kind in Asia, making it the definitive platform to showcase and recognize quality television productions within Asia.
Determined by an expert panel of over 60 judges from across the region, the results are tabulated and audited by international auditing firm PricewaterhouseCoopers, with the winners only announced during the Awards Ceremony.
The Awards comprise over 40 categories and represent the industry’s foremost recognition by enjoying the support of every major industry player throughout the region. The Asian Television Awards attracts a multitude of entries of over 1300 annually from a wide range of broadcasters, including free-to-air television stations and pay-TV platforms, as well as many independent production houses in Asia.
In 2016, ATA has also expanded its footprint with the live and delayed telecasts, with an increase of 8 channels as compared to 2015, bringing the number of broadcast platforms to a remarkable number of 21 channels, reaching more than half a billion viewers across Asia and beyond. Our collaboration with more broadcasters across Asia, signal our desire for this highly anticipated annual event to reach the widest audience possible, so that regional viewers may celebrate their home-grown talent as they receive Asia’s television industry’s highest honour.
Seeking to bring our social media presence and second screen experience of ATA to the next level, we had exclusively partnered Twitter to bring the live event to millions of fans across the region in 2016. Not only had this strategic partnership provided a more immersive engagement for our audience on the social media front, but also allowed for greater levels of interaction between fans and their favourite celebrities.
While there are notable equivalents in the U.S. and in Europe, ATA is the only event of its kind in Asia, making it the definitive platform to showcase and recognise quality television productions within Asia.