KARUNA HOPES TO HELP BOOST SARAWAK TOURISM THROUGH PARTNERSHIP WITH STB

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Kuching, 4th July 2022 – Karuna Sarawak is proud to have been part of the Rainforest World Music Festival and the Borneo Jazz 2022 as its official ticketing partner and platinum sponsor to help contribute in boosting the Sarawak tourism industry.

The company, whose mission is to improve as many lives possible with technology, rendered its support to the two iconic events by Sarawak Tourism Board (STB) by sponsoring the online ticketing system which enables online purchase of the tickets to the music festivals.

Apart from the online ticketing system, Karuna also sponsored the live streaming of the shows, allowing the events to be viewed live online and enjoyed by music fans all over the world.

Karuna Chief Executive Officer Melvin Ong congratulates the Sarawak Tourism Board for staging the 25th Anniversary of the Rainforest World Music Festival and the 17th edition of the Borneo Jazz 2022 which has put Sarawak in the spotlight on an international stage.

“We hope to continue and play a role in digitisation of the RWF and BJ so it can be enjoyed by everyone near and far,” he added.

Karuna has been advocating technology use through CSR sponsorships of technology from queue management systems for hospitals, ticketing systems and smart city apps with the aim to improve the well-being of communities and society through access to information and automation of processes.  One of their CSR initiatives, Malaysia Runner which is an events management system for Charity Runs, has contributed more than RM 3 mil in collections for the respective charitable organisation over the last four years.

The company has also raised public awareness on the importance of technology through public speaking and mentorship platforms, such as the Virtual Hackathon – My Hackwknd 2021 – in December last year in partnership with the Sarawak Digital Economy Corporation and supported by the Malaysia Digital Economy Corporation that has recruited 51 teams and 150 participants to create innovative solutions that can improve business processes which will be a yearly recurring event.

In keeping true to their CSR objectives in advocating technology, Karuna established a Venture Capital firm under Karuna Khoshee Venture Capital Sdn Bhd in June 2022 that provides mentoring and incubator services, seed funding and angel investor network for startups in Malaysia through our incubator, “25 Startups” and will continue to support the local community via more CSR projects to create interest in technology that creates positive socio-conomical impact.

 

 Rainforest World Music Festival 2022

The Rainforest World Music Festival (RWMF), themed “Legendary Rainforest Celebration,” was held from 17th to 19th June 2022, taking on a hybrid format with the physical concert at Sarawak Cultural Village while viewers watched the livestream from their homes via Vimeo online streaming platform.

More than 20,000 physical and virtual attendees from 41 countries were recorded throughout the three-day festival which featured performers from Malaysia, Canada, India, USA, Finland, Thailand, Indonesia, Vietnam, Singapore, Japan, Australia, Madagascar, Ukraine, China, Bhutan and Seoul, among others.  Festival-goers from all ages also participated in various musical and cultural-based activities at the daytime workshops, shopped for Borneo handicrafts and savour a diverse choice of traditional delicacies from the arts & food bazaars.

 

Borneo Jazz Festival 2022

Themed “Jazz in The Jungle”, the 17th edition of Borneo Jazz was held in a hybrid format for the first time from 24th – 26th June 2022 at Coco Cabana, Miri, with performers from countries such as Singapore, Japan, France, Switzerland, USA, Hungary and India, attracting over 3,000 festival goers from all over the world including countries from South East Asia, Oceania, Europe and more.  Audiences were entertained with a spectacular mix of jazz and hip-hop, tribal vibes, world beats and electro-jazz grooves.

Throughout the festival, an array of fun and educating fringe activities was opened to the public such as Boat Lute Exhibition, Miri Sape Movement – ‘Evolution of the Sape’, Wellness Programme and Artisanal Craft Bazaar.

 ecoGreenPlanet Programme

RWMF & BJ 2022 continues to advance Sarawak Tourism Board’s agenda on Responsible Tourism through its ecoGreenPlanet programme.  Through this greening initiative, RM10 for each RM25 virtual RWMF or BJ ticket sold is donated towards the tree-planting activities that will be held after the festivals.

 

Karuna Ticketing

                            Karuna team handling the online ticketing for RWMF & BJF