LONDON, 6 November 2018: Malaysia Airlines signed a partnership agreement with Sarawak Tourism Board yesterday to boost tourist arrivals to Sarawak and raise the profile of the destination in the UK.
Under the new agreement, Malaysia Airlines and Sarawak Tourism Board will fund a range of campaigns and promotional activities, including Digital Campaign Promotions, to boost domestic and international travel to Sarawak, OOH media to promote sale campaigns on print and taxis and joint-promotional activities with selected travel partners.
The agreement was signed at this year’s World Travel Market in London’s ExCel Centre by Sarawak Tourism Board Chief Executive Officer, Sharzede Datu Salleh Askor and Malaysia Airlines’ Chief Marketing Officer, Arved von Muehlen.
Arved von Muehlen, Malaysia Airline’s CMO, said: “We are delighted to be working with Sarawak Tourism Board even more in 2019 to showcase all that the region has to offer following agent familiarisation trips and press trips jointly organised last year. Sarawak has a plethora of culture, adventure, nature, food and festivals ready to be discovered by the British public.”
Sharzede Datu Salleh Askor said: “We look forward to working closely with Malaysia Airlines to showcase the wonders of Sarawak to the world. The strength of the airline’s network and the quality of their product resonate strongly with travellers.”
The World Travel Market is a three-day conference bringing together travel professionals, key industry buyers, journalists, digital influencers, students and tourism ministers to discuss business, innovations and trends in the travel industry. Last year’s event sparked a million meetings, resulting in around £3 billion in contracts.
Malaysia Airlines also recently renewed its global partnership deal with Tourism Malaysia. The two parties will jointly invest in promoting Malaysia in key overseas markets including China, Australia and the UK.
Malaysia Airlines operates twice daily between London and Kuala Lumpur on its new Airbus A350. To take advantage of the airline’s great prices guests can book their tickets at Malaysia Airlines’ participating travel agents or visit Malaysia Airlines’ website at
Minister of Tourism, Arts and Culture Mohamad Din Ketapi (second from right), with Tuan Haji Mohammad Ibrahim Nordin, STB Board of Director member (right), Sharzede Datu Salleh Askor (centre), Arved von Muehlen (second left) and Captain Izham Ismail (left), flanked by Malaysia airlines stewardesses and a cultural troupe in traditional orang ulu garb.