STB to Ramp up Tourism Promo in the Netherlands

Sarawak Tourism Board (STB) is set to ramp its tourism promotion in the Netherlands with at least three Dutch operators who have expressed their interests in joint marketing collaboration. “It’s timely as we are now promoting aggressively our Visit Sarawak Campaign”  said STB Chief Executive Officer, Sharzede Datu Haji Salleh Askor after a destination briefing session which was attended by 15 Dutch operators and media partners here yesterday. ...

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Three Nordic Travel Agencies to Partner STB to Promote Sarawak

Helsinki (Finland), Monday: Sarawak Tourism Board (STB) has secured three Nordic partners to spearhead its marketing campaign for the year at the MATKA Nordic Travel Fair which ended here yesterday. It was indeed a fruitful outing and we secured among the best Nordic travel agencies to work with us and we hope to partner them to drive our campaign, said the elated STB’s Chief Executive Officer, Sharzede Datu Haji Salleh Askor. “We had fruit...

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STB Celebrates CNY by Promoting Iconic Sarawak Animals

Kuching, Tuesday – Sarawak Tourism Board (STB) celebrates this Chinese New Year by promoting Sarawak’s iconic animal, the Bornean Bearded Pig. Around 24% of Sarawak’s population are of Chinese descent, making the lunar New Year a big celebration throughout the state every year. The use of the ang pau is a tradition celebrated by Chinese communities throughout Sarawak and the world, where the elders give red packets to children on the Lu...

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Islamic Heritage Museum holds “Special Artefact of the Month”

Sarawak’s Islamic Heritage Museum (Muzium Islam Sarawak) will be having a programme in 2019 called “A Special Artefact of the Month.” This features a different artifact each month to be highlighted in a special display, relating to the history and culture of the Muslim communities around the world and in Sarawak. Other activities include quizzes, Eksplorasi Warisan or the “Heritage Exploration” and a "Lucky Guest," who stands a chance to w...

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Royal Brunei Airlines to fly Brunei-Kuching route beginning Dec 28

MIRI: Sarawak will have an opportunity to increase its tourists influx, in line with the Visit Sarawak Campaign next year with Royal Brunei Airlines (RB) new Brunei – Kuching route commencing on Dec 28. Minister for Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Hamzah said Sarawak welcomes the new route which could bring in tourists and tourism money into the state. “We are very proud of our heritage and very proud of what we h...

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UK to be Key Market for Sarawak Tourism Board’s Promotional Activities

Sarawak Tourism Board unveiled the Visit Sarawak Year logo on November 6, 2018, as a precursor to its official launch in January 2019 at an industry event held in London today. The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign. Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as ...

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Malaysia Airlines Signs Partnership with Sarawak Tourism Board for 2019

  LONDON, 6 November 2018:  Malaysia Airlines signed a partnership agreement with Sarawak Tourism Board yesterday to boost tourist arrivals to Sarawak and raise the profile of the destination in the UK. Under the new agreement, Malaysia Airlines and Sarawak Tourism Board will fund a range of campaigns and promotional activities, including Digital Campaign Promotions, to boost domestic and international travel to Sarawak, OOH media ...

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STF Launches Short Video Competition

The Sarawak Tourism Federation (STF) launched their two short video competitions, the "Indie Video Competition" and "Instagram Video Upload Competition," today at 2.00pm at the Sarawak Tourism Board (STB) office, in collaboration with STB and in conjunction with the Visit Sarawak Campaign. Participants stand a chance to win RM10,000 for the Indie Video Competition and RM1,500 for the Instagram Video Upload Competition, with both competitio...

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