Berlin, Germany; Wed: TheInternationale Tourismus-Börse (ITB) Berlin opened its doors at Messe Berlin yesterday to more than 10,000 exhibitors from 185 countries. Sarawak Tourism Board (STB) participated in this world’s largest travel show with an 18-member strong delegation headed by the Minister for Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Rahman Hamzah together with three Kuching-based travel partners. The first d...

Sarawak Tourism Board (STB) is set to ramp its tourism promotion in the Netherlands with at least three Dutch operators who have expressed their interests in joint marketing collaboration. “It’s timely as we are now promoting aggressively our Visit Sarawak Campaign”  said STB Chief Executive Officer, Sharzede Datu Haji Salleh Askor after a destination briefing session which was attended by 15 Dutch operators and media partners here yesterday. ...

Helsinki (Finland), Monday: Sarawak Tourism Board (STB) has secured three Nordic partners to spearhead its marketing campaign for the year at the MATKA Nordic Travel Fair which ended here yesterday. It was indeed a fruitful outing and we secured among the best Nordic travel agencies to work with us and we hope to partner them to drive our campaign, said the elated STB’s Chief Executive Officer, Sharzede Datu Haji Salleh Askor. “We had fruit...

Kuching, Tuesday – Sarawak Tourism Board (STB) celebrates this Chinese New Year by promoting Sarawak’s iconic animal, the Bornean Bearded Pig. Around 24% of Sarawak’s population are of Chinese descent, making the lunar New Year a big celebration throughout the state every year. The use of the ang pau is a tradition celebrated by Chinese communities throughout Sarawak and the world, where the elders give red packets to children on the Lu...

Sarawak’s Islamic Heritage Museum (Muzium Islam Sarawak) will be having a programme in 2019 called “A Special Artefact of the Month.” This features a different artifact each month to be highlighted in a special display, relating to the history and culture of the Muslim communities around the world and in Sarawak. Other activities include quizzes, Eksplorasi Warisan or the “Heritage Exploration” and a "Lucky Guest," who stands a chance to w...

MIRI: Sarawak will have an opportunity to increase its tourists influx, in line with the Visit Sarawak Campaign next year with Royal Brunei Airlines (RB) new Brunei – Kuching route commencing on Dec 28. Minister for Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Hamzah said Sarawak welcomes the new route which could bring in tourists and tourism money into the state. “We are very proud of our heritage and very proud of what we h...

Sarawak Tourism Board unveiled the Visit Sarawak Year logo on November 6, 2018, as a precursor to its official launch in January 2019 at an industry event held in London today. The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign. Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as ...

  LONDON, 6 November 2018:  Malaysia Airlines signed a partnership agreement with Sarawak Tourism Board yesterday to boost tourist arrivals to Sarawak and raise the profile of the destination in the UK. Under the new agreement, Malaysia Airlines and Sarawak Tourism Board will fund a range of campaigns and promotional activities, including Digital Campaign Promotions, to boost domestic and international travel to Sarawak, OOH media ...