Sarawak Increase Visibility In Indian Travel Market Through ITB India

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KUCHING, 5th April 2022 – Sarawak Tourism Board (STB) officially participated in ITB India, an annual 3-day business-to-business trade show as part of its effort to further increase its visibility in the Indian and South Asian Markets.

STB, along with local travel and tour operators from the southern, central and northern regions of Sarawak networked with traders virtually at the Sarawak stand housed in Imperial Hotel, Kuching from 5th – 7th April 2022.

STB’s Chief Executive Officer (CEO) Sharzede Datu Haji Salleh Askor said, “The Indian tourists’ arrivals to Malaysia showed a positive trend with a 15% growth rate pre-pandemic in 2019. India scored the 5th place in terms of visitor arrivals to Sarawak which marks the significance of tapping into the Indian market. In addition, with projections showing that among the 21 million Indians going abroad, more than 25% of these travellers are going out of the country for a holiday.”

“Furthermore, the profiling of the India market has also indicated that the younger generations are looking for destination that offers exciting adventures, unique culture and less crowded tourism sites. Sarawak is an ideal eco-escape destination with its vast geographical landscape that spans over 120,000 sq kms and low population density seem to have fulfilled their requirements of an ideal holiday destination,” she added.

ITB India Virtual brings together key travel industry leaders and international exhibitors from various segments of MICE, Leisure, Corporate and TravelTechnology. The B2B virtual event connects the Indian and South Asian travel markets, offering three full days of virtual business appointments and digital conference programme.

Effective 1st April 2022, international travellers to Sarawak will have minimal travel procedures and may no longer need to apply through EnterSarawak or fill in the e-health declaration form but to simply download the MySejahtera app and fill in the pre-departure form under the ‘Traveller Icon’ and meet all other requirements set. More information on the latest Standard Operating Procedure can be downloaded at SDMC’s official website at

Meanwhile, India has relaxed travel restrictions for travellers coming to India from Malaysia and no arrivals would need to quarantine. Instead, international passengers are requested to self-monitor their health for 14 days following their arrival according to the Indian High Commission in Malaysia.  Travellers can refer to for the updated guidelines for international travels to India.

For more information about Sarawak, log on to Sarawak Tourism Board’s website.

ITB India

Mdm Mary Wan, Marketing Director of Sarawak Tourism Board (front right) together with tourism industry partners before the start of Sarawak business session of ITB India at Imperial Hotel Kuching