Sarawak Rolls out New Logo and Tourism Campaign Offering ‘More to Discover’

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The Malaysian state of Sarawak has updated their logo along with rolling out a new ad campaign with the tagline “More to Discover.” The unveiling ceremony of the logo campaign took place during an industry event last week.

As for the design of the new logo, we are still taking it in and remain firmly on the fence.

Basically, the consensus is that the primary “Sarawak” typography is fun, if not a little rough, but the “More to Discover” font choice could stand a little tuning up as it just doesn’t feel quite right – particularly when paired with its colorful upstairs neighbor.

But what do we know? We’re just the media.

Read more from  Branding in Asia here…

Updated on October 22, 2018.