Sarawak Sees Breezing Start at ITB Berlin
Berlin, Germany; Wed: TheInternationale Tourismus-Börse (ITB) Berlin opened its doors at Messe Berlin yesterday to more than 10,000 exhibitors from 185 countries.
Sarawak Tourism Board (STB) participated in this world’s largest travel show with an 18-member strong delegation headed by the Minister for Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Rahman Hamzah together with three Kuching-based travel partners.
The first day of the fair’s opening saw the packed programme for the Minister and his Assistant, Datuk Lee Kim Shin with trade business partners taking turns for the schedule meeting sessions and media interviews by Berlin based FVW Medien travel trade magazine, Reise Aktuell, Vienna based international travel magazine and the Radio xy UG station.
During these meetings, a variety of topics were covered including talks on airline connectivity, promoting current events and creating new events in Sarawak, as well as, promising an encoring interest from ITB Berlin in the future.
STB’s first day business engagements showed promising outcome with leading Amsterdam based De Jong Tours and Switzerland Asien Direkt GmbH showed renewed interest in Sarawak.
Tomorrow’s line-up of programme for Datuk Karim includes the signing of Memorandum of Understanding on joint marketing programme in Germany between STB and Tischler Reisen GmbH and also the launching of the marketing campaign for the State’s new tourism destination, Sibu and Central Sarawak.
ITB Berlin is expecting more than 160,000 visitors attending the five-day fair which is reputed to be the world’s biggest and leading travel trade show.
Picture shows FVW Median’s editor, Christine Engelhardt (left) interviewing Datuk Karim Rahman Hamzah. Seen from right, the Permanent Secretary to the Ministry of Tourism, Arts, Culture Youth and Sports, Hii Chang Kee, STB Chief Executive Officer, Sharzede Datu Salleh Askor and Datuk Lee Kim Shin.
Updated: 6 March 2019