Sarawak To Host Mega Events For Malaysia Year Of Festivals 2015

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KUCHING, 16 December 2014 – With at least 10 mega events already in the pipeline, Sarawak is ready to welcome Malaysia Year of Festivals (MyFest) 2015, the country’s biggest tourism event for next year. This was revealed at the MyFest 2015 briefing session held at the The Pullman Hotel, here, today.

The program was attended by the state’s tourism and culture industry players from Sarawak. The session comprised of briefings by the Secretary General of Ministry of Tourism and Culture Malaysia, YBhg. Datuk Dr. Ong Hong Peng and the Deputy Director General (Plannning) of Tourism Malaysia, Mdm. Chong Yoke Har. Sarawak MyFest 2015 campaign was launched by Minister of Housing and Minister of Tourism of Sarawak, YB Datuk Amar Abang Haji Abdul Rahman Zohari Tun Datuk Abang Haji Openg.

The briefing was part of Ministry of Tourism and Culture Malaysia’s (MOTAC) efforts to build up the promotion for next year’s biggest tourism celebration. It is set to be the platform to disseminate the vision, targets and branding guidelines of Malaysia Year of Festivals 2015 2015 to the industry players and stakeholders for effective implementation; while providing the opportunity to meet up to share ideas and garner feedback.

The implementation of MyFest 2015 has been announced by the Prime Minister of Malaysia in his recent 2015 Budget speech. The campaign will continue to boost the tourism sector and maintain Malaysia as the top of the mind tourist destination with a target of receiving 29.4 million tourist arrivals and RM89 billion tourist receipts.

The campaign will complement the Malaysia Tourism Transformation Plan (MTTP:2020:36:168) where the country has set a target of 36 million tourist arrivals with RM168 billion tourist receipts in the year 2020.

Themed “Endless Celebrations”, the year-long calendar is packed with festivities of every ethnic, cultural festivals, shopping extravaganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotions and other themed events.

Among major events that will be held in Sarawak throughout 2015 are the ASEAN International Films Festival and Awards (AIFFA) (April 2015), Kaul Mukah Festival (April 2015), Borneo Jazz Festival (May 2015), World Harvest Festival (May 2015), Babulang and Bisaya Buffalo Racing Festival (June 2015), Rainforest World Music Festival (August 2015), Borneo Cultural Festival (August 2015), Borneo International Kite Festival (September 2015), Regatta Sarawak (September 2015) and Sarawak International Dragon Boat Regatta (September 2015).

The MyFEST2015’s logo is based on a traditional musical instrument known as the Rebana Ubi. Interestingly, drums are also widely used by various major races in Malaysia, Therefore, the drum is a musical instrument which can be associated with Malaysia’s multicultural society, in line with the spirit of 1Malaysia. Therefore, this logo design reflects an important part of the country’s heritage, traditions and culture.

The Malaysia Year of Festivals 2015 campaign will also leverage on smart partnerships with the private and public sectors in line with the National Blue Ocean Strategy through integrated public-private partnership strategy that nurtures stakeholder engagement, support and participation. The symbiosis enables Malaysia’s tourism efforts to be competitive and to remain one of the prime contributors to the socio-economic development of the nation. Tourism is the second largest foreign-exchange earner after manufactured good and the sixth largest component in the Malaysia economy in 2013, moving up one spot compared to 2012 with a contribution of RM51.5 billion to the Gross National Income (GNI) in 2013.

The Malaysian tourism sector remains resilient despite various challenges faced where Malaysia is still on the right track to achieve the Visit Malaysia Year 2014 target. Hence, the MyFest campaign will continue to boost the tourism sector after the Visit Malaysia Year 2014 campaign. Stakeholders and industry players should be united and Malaysians should come forward in the spirit of unity in the efforts to make the Malaysia Year of Festivals 2015 a success.

The many tourism landscapes, unique blend of cultural and heritage, abundance of biodiversity, cuisines, arts, crafts and architecture, these qualities have always put Malaysia on the map as a must-visit global destination. The Malaysia Year of Festivals 2015 will continue to leverage on Malaysia’s iconic brand, Malaysia, Truly Asia to make the Malaysia Year of Festivals 2015 a success.

As Malaysia Year of Festivals 2015 is a national mission, it is envisaged that government agencies, the private sector, non-government agencies and industry players will come together and make the national campaign a success.