SARAWAK TOURISM BOARD & AIRASIA TO WORK IN PARTNERSHIP TO PROMOTE SARAWAK
KUCHING, Thursday – A delegation from Air Asia Bhd led by its Chief Executive Officer, Ms Aireen Omar accompanied by her team of officers today paid a courtesy call on the Chief Executive Officer, Sarawak Tourism Board (STB), Dato Rashid Khan.
The visit was to engage with STB on the areas of destination marketing and promotion and to work together possibility particularly in the run up to Visit Malaysia Year and Visit Sarawak as well. Dato Rashid commented, “We welcome Air Asia’s efforts to jointly promote the State and hope by working together, we will be able to increase visitor arrivals to Sarawak.” He reiterated that the Board would facilitate and assist the airline in whatever way possible in order to drive the visitor arrivals.
The team members of both organizations will work together to finalize the decisions made by both CEOs on this marketing collaboration.
Picture shows Dato’ Rashid and Aireen at the discussion together with team members of both organisations.