Sarawak Tourism Board flaunts new multicoloured look

VSC Launch

The Sarawak Tourism Board has unveiled the Visit Sarawak Year logo in West Malaysia and Singapore, as a precursor to the launch of the Visit Sarawak campaign in 2019. The new logo symbolises fun and friendliness, while representing the state’s warm hospitality.

The multicoloured fonts spell out “Sarawak” with the tagline “More to Discover”, and includes the hornbill which represents Sarawak’s moniker Bumi Kenyalang (Land of the Hornbills). The hornbill is also an important symbol of luck to Sarawak’s indigenous people.

 

Read more of the Marketing Interactive article here…

Updated October 22, 2018.

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