STB holds webinar on Responsible Tourism
The Sarawak Tourism Board (STB) organised a Responsible Tourism webinar at the Borneo Convention Centre Kuching in Sarawak, Malaysia, yesterday to raise awareness on best practices in sustainable tourism amidst the Covid-19 pandemic.
The webinar, held in partnership with the Sarawak Centre of Performance Excellence (SCOPE), brought together tourism partners from the public and private sectors to touch on responsible tourism practices and ethics among Sarawak’s tourism stakeholders.
The event – officiated by Minister of Tourism, Arts and Culture Sarawak YB Datuk Abdul Karim Rahman Hamzah – strictly adhered to the latest directives and Standard Operating Procedures as directed by the relevant authorities.
It featured two international keynote speakers – Susan Santos de Cardenas, President & CEO of the Society for Sustainable Tourism and Sara Salsini, the general Manager of EXO Travel Malaysia.
In addition to raising awareness on best practices in sustainable tourism, the webinar was also held in accordance with the aspirations of the Sarawak Economic Action Council (SEAC) to position Sarawak as a leading destination for eco-tourism and business events in the ASEAN region by 2030.
Participants took the Responsible Tourism pledge which called for tourism stakeholders to protect, preserve and value Sarawak’s Culture, Adventure, Nature, Food and Festivals (CANFF) following the conclusion of the webinar.
“The pledge is a sign of STB’s commitment and conviction that building a mindful mindset among hosts and visitors alike will not only contribute to the wellbeing of our local communities and environment but also create meaningful exchanges for our travellers,” said STB Chief Executive Officer Sharzede Datu Hj Salleh Askor.
Responsible Tourism focuses on 3Es – Environment, Empowerment and Economic Impact. It urges operators, hoteliers, governments, local people and tourists to take responsibility, and take action to make tourism more sustainable.