STOEF 2.0 EXPANDING SARAWAK TOURISM’S DIGITAL FOOTPRINT
KUCHING – Sarawak Tourism Online Ecosystem Fund (STOEF) was first introduced in mid-2020 to expand Sarawak’s tourism digital footprint and concurrently to facilitate the tourism industry during the Covid-19 pandemic.
In addition, it is also to build an online ecosystem where industry members improve and enhance their operation to be more competitive.
The second phase of STOEF will commence from now until 30th September 2021 with an extension to hotels, homestays cluster and handicraft entrepreneurs.
Sarawak Tourism Board (STB) will offer financial incentives for website development design and maintenance, supporting booking engines, content production and digital advertising, which focuses to strengthen Sarawak tourism.
According to Tourism, Arts and Culture Minister, Datuk Abdul Karim Rahman Hamzah, the government is aware of the pandemic’s impact on the tourism industry, hence through its agency, STB will continue to provide its support to sustain the Sarawak tourism sector through this platform by encouraging tourism players to be part of the initiative. Visitor arrivals in 2020 have recorded a decline of 74.27% with 1.19 mil as compared to 2019.
In the beginning of 2020, there was an optimistic growth showed in visitor arrivals. However, domestic visitor arrivals declined by 67.57% and international by 82.55% respectively.
“Sarawak Tourism Online Ecosystem Fund is encouraging tourism industry players to take the opportunity by using this initiative to maintain their digital presence in the marketplace. I hope it will help to boost our tourism industry and drive the traffic by projecting and enhancing Sarawak’s visibility and preparing us to welcome our visitors once the borders are open,” added Datuk Abdul Karim Rahman Hamzah.
Sarawak Tourism Online Ecosystem Fund (STOEF) is available now for registration (https://sarawaktourism.com/stb-incentives/) and applicants must be a registered and licensed trade company.
A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq km, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year to celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.
About Sarawak Tourism Board
Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines World Music Magazine (2011 – 2015) and won the Golden City Gate 2019 five-star award for the Rainforest World Music Festival’s (RWMF) promotional video.
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