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Tour packages to RWMF 2012 by SONGLINES Music Travel revealed

KUCHING, 25 November 2011 – Staged annually in London, World Travel Market, the leading global event for the travel industry – a vibrant four-day business-to-business exhibition for the worldwide travel and tourism industry presenting a diverse range of destinations to UK and International travel professionals.

It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business. By attending World Travel Market, participants efficiently, effectively and productively gain immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.

Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November. This year was no exception and the event held on the 7 to 10 November, experienced an impressive 5% increase in visitors compared to the previous event. More than 28,000 visitors (28,183) attended WTM 2011 compared to 26,908 that attended WTM 2010, reveals unaudited figures whilst overall participants stood at 47,776 compared to 47,719 in 2010.

Sarawak Tourism Board this year took up a stand under the Tourism Malaysia banner and was visited by many interested parties who were very keen to package the destination. The Board also had the opportunity to meet up with the directors of renowned world music magazine, Songlines who voted The Rainforest World Music Festival for two consecutive years in 2010 and 2011 as one of the Top 25 Best International Festivals.      Due to this, the festival’s status in the international music scene has been elevated and this has well and truly put Sarawak on the world tourism map and brought new visitors to visit the State. The magazine under its         travel arm has also now put together a package which will enable visitors to experience both the festival and the destination Sarawak, Where Adventure Lives. “Sarawak is an incredible location for a festival,” says Songlines Editor Simon Broughton, when met at the World Travel Mart (WTM) in London “and hearing some of Sarawak’s glorious indigenous music, as well as a fantastic range of international groups, is a great way of getting deeper into the region’s culture.”

Among the packages offered are ‘The 8 days Kuching Rainforest Festival’ which apart from attending the Rainforest World Music Festival, will also bring visitors on a city tour as well as a cruise on the Sarawak River. They will also have the chance to visit the Bako National Park, which is one of the best places in Borneo to see wildlife. Proboscis monkeys, long tail macaques, wild boar and monitor lizards are commonly spotted amidst rainforest ranging from mangroves to swamp vegetation. For those who have more time to spare, they can opt for ‘The 13 days Kuching Rainforest Festival and the Interior of Borneo’ which will bring them to visit the Mulu National Park which is a UNESCO World Heritage Site. There are more options available depending on budget and for details, log on to

The Rainforest World Music Festival, now in its 15th edition, will be held on the 13 to 15 July 2012.


sarawak tourism board and tourism malaysia booth at the recent world travel market in london WTM2011

Issued by:


Corporate Communications Unit
T: +6 082-423600
F: +6 082-416700
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Date : 25 November 2011