Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation)
Ordinance, dated 12 November 1994.
- To achieve its objectives of increasing tourist arrivals into the state.
- To create awareness among the trade, media and public on the diversity of Sarawak
in terms of tourism products, both regional and international.
- To position Sarawak as a prime destination for culture, nature and adventure tourism.
To position Sarawak as a leading and preferred ecotourism destination driven by empowered communities and responsible actions.
We are committed to market and promote Sarawak Culture, Adventure, Nature, Food and Festivals (CANFF) through strategic collaborative actions
- To stimulate and promote tourism to and within Sarawak;
- To stimulate, promote and market Sarawak as a tourist destination;
- To organize, secure and enhance publicity in Malaysia and overseas for tourist attractions
in Sarawak;
- To engage or assist in the development of tourism in the State and to carry on such
activities in association with the Government, any public or local authority, any
corporation, any company, any body or any person or as managing agents or otherwise
on this behalf, or enter into any arrangement with such bodies or persons for sharing
profits, union of interests, co-operation, joint venture or reciprocal concession;
- To make recommendations to the Minister on the measures and programmes to be adopted
to facilitate and stimulate the development and promotion of the tourism industry
in Sarawak and, where approved by the Minister, to implement or assist in the implementation
of such measures and programmes; and
- To liaise and co-ordinate with and make representation to the Malaysian Tourism
Promotion Board or the Federal Ministry of Culture, Arts and Tourism on all matters
relating to the enhancement of tourism and the development of the tourism industry
in Sarawak.
- YB Dato Encik Dennis Ngau - Chairman
Sarawak Tourism Board
- YBhg Datu Sherrina Binti Hussaini - Deputy Chairman
Permanent Secretary
Ministry of Tourism, Creative Industry and Performing Arts, Sarawak
- YBhg Dato Sri Dr. Wan Lizozman Bin Wan Omar
State Financial Secretary,
State Financial Secretary’s Office.
- Tuan Abang Arabi Bin Abang Aimran
Chief Executive Officer,
Sarawak Forestry Corporation
- Puan Audry Wan Ullok
President,
Sarawak Tourism Federation (STF)
- Tuan Haji Mohamad Taufik Bin Abdul Ghani
Executive Chairman,
Kiasan Engineering Sdn. Bhd.
- YB Senator Robert Lau Hui Yew
Executive Director,
Borneo Medical Centre
- YBhg Dato Hajah Norhyati Hj Mohd Ismail
Chairman,
Sarawak Media Group Sdn. Bhd.
- Encik Oscar Choo Chon Foong
Chairman,
Malaysian Association of Travel & Tour Agents (MATTA)
- Encik John Teo Peng Yew
Chairman,
Malaysian Association of Hotels (Sarawak Chapter)
- COMMUNICATION
- Local/Foreign Media
- Editorial contribution
- We encourage local media (within Sarawak) contribution in the forms of news write-ups,
caption report, feature writing, photos/images and links.
- All editorial content, shall be protected by copyright laws and other laws and international
treaties, and belong to STB and/or its contributors.
- Contents have to be relevant to Sarawak’s position as fun and educational culture,
nature and adventure destination.
- All contributions will be credited to the authors/contributors.
- These works, write-ups, caption report, feature writings, photos/image and links
may not be copied, reproduce or imitated whether in whole or in part, unless expressly
permitted by Sarawak Tourism Board.
- Sarawak Tourism Board shall not be liable for any infringement of copyright materials
as a result of producing your work (contribution).
- FINANCE
- Purchase of Service & Goods
- Festival Events
- Contract Management – as part of our contract management strategy for festival
events, our policy for the various series is through request for proposal &
information as part for service providers.
- MARKETING
- Promotion & Marketing
- Promotional Activities
- Only authorized and licensed operators, hotels and product owners shall be allowed
to participate in its promotional activities
- Marketing Support
- To provide marketing support to new and unique products experience developed by
the authorized and licensed members of industry.
- Agent Familiarization Trip
- To support the initiatives of our local and overseas partners in bringing in agents
for familiarization trips
- INFORMATION TECHNOLOGY
- Online Support
- Social Media
- We encourage contributions in the form of videos, blog articles, pictures and links
on facebook Sarawak Travel fan page. While users can post photos, videos and links
themselves, the administrative’s posting is capable of reaching to our large
fan database.
- Contents have to be relevant to Sarawak’s position as a fun and educational
culture, nature and adventure destination.
- All contributions will be credited to the authors/producers.
- The Board is not obliged to publish all contributions received but works that are
trending topics will get editorial precedence.
- Sarawak Tourism Board will not be liable for any infringement of copyright materials
as a result of producing your work.
- Directory Listing
- The directory listing
is for benefit of Sarawak Tourism Industry Members (STIM). By this it means that
these stakeholders are members of registered non-governmental organisation/s, possess
operating licenses from relevant authorities and members of the trade that promote
and sell Sarawak regionally and overseas.
- VISITORS’ INFORMATION CENTRES (KUCHING/SIBU/MIRI)
- Dissemination of Information
- Brochures
- Posters/Banners/Buntings
- Displaying of promotional posters/banners/buntings in Visitors’ Information Centres
or around the vicinity must possess authorised serial no. approved from local council
and Sarawak Tourism Board Management.