none News | Sarawak More to Discover

‘Sarawak A Journey Awaits’ Business Networking Session (B2B) with MATTA Perak Chapter

Jan 12, 2023, Thursday

KUCHING 12 January 2023 –  ‘Sarawak A Journey Awaits’ Business Networking Session (B2B) was the first B2B event of this year organised by Sarawak Tourism Board (STB) with 18 agents from MATTA Perak Chapter and 2 representatives from Firefly together with Sarawak industry partners.

This year’s B2B first ever session coincided with the MATTA Perak Chapter’s Familiarisation Trip to Kuching from 8th to 10th January 2023 to further expose visitors to Sarawak unique products including the biggest museum in Malaysia - the Borneo Cultures Museum, Sarawak River Cruise trip, Semadang Kayaking, trip to Bau for Paku Maze Garden and to the charming town of Siniawan.

STB Deputy CEO, Suriya Charles Buas said, “The business networking session today represented an opportunity to come together and exchange ideas on how to promote Sarawak as a unique eco-tourism destination to neighbouring states in West Malaysia. With the tourism sector’s recovery get underway, STB will focus on conversion and growth from the domestic market.”

Domestic visitor arrivals to Sarawak ranked first on the list with more than one million arrivals recorded from the period of January to December 2022. This marked a significant 662.03% growth from the same time period in 2021 kicking off a good target for 2023 for overall target of three million arrivals.

Sarawak offers wide variety to West Malaysian visitors, even more so now with the surge of demand for eco-tourism products after the pandemic. Sarawak holds a lot of potential in offering green travel to the market with priceless flora and fauna endemic to Borneo, majestic waterfalls, captivating caves and mouth-watering food.

The five pillars of Sarawak’s tourism - Culture, Adventure, Nature, Food and Festivals (known as CANFF) continue to be the main draw for Sarawak. The diversity in ethnicities and culture in Sarawak resulted in a palate of local delicacies merged with international flavours, producing unique food that can only be found in Sarawak.  Kuching was also the first city in Malaysia to be named ‘Creative City of Gastronomy’ by UNESCO. 

Collaborations between Kuching Sarawak and Ipoh, Perak would potentially increase Sarawak’s visibility and product awareness for travel partners in Perak to stay connected with potential markets as we “Come back Stronger” and move beyond the pandemic

 

MATTA Perak Chapter’s Familiarisation Trip to Kuching from 8th to 10th January 2023

 

Sarawak A Journey Awaits’ Business Networking Session (B2B) with agents from MATTA Perak Chapter, Sarawak Travel Agencies and Hotels and Sarawak Tourism Board

STB DCEO, Suriya Charles Buas giving his speech during the B2B Session.  

 

 

 

Latest News

STB TO STRENGTHEN SARAWAK’S PRESENCE IN MATKA FAIR 2024

KUCHING- Stepping into the new year, Sarawak Tourism Board (STB) is participating in the MATKA Nordic Fair, the biggest travel industry fair in Northern Europe and the Baltic region, from...

SARAWAK TOURISM BOARD FEATURES INTERNATIONAL DRAGON BOAT REGATTA IN ANGPAO DESIGN FOR CNY 2024

KUCHING, 16th January 2024 – To usher in the Year of the Dragon, Sarawak Tourism Board (STB) will showcase the iconic Sarawak International Dragon Boat Regatta (SID...

SARAWAK TOURISM BOARD CELEBRATES SURGE IN 2023 UK VISITOR ARRIVALS WITH ROBUST PRESENCE AT WTM 2023

LONDON, 7th NOVEMBER 2023 – Leveraging the global travel industry's foremost trade event, World Travel Market (WTM) London, where tens of thousands senio...

CELEBRATE ARTS, CULTURE, AND LIFESTYLE AT WAK 2023

KUCHING - What About Kuching (WAK) is back for its highly anticipated month-long line-up of exciting activities galore in the heart of Kuching City starting 1st October 2...

What About Kuching 2023 Calendar Of Events

Mark your calendars. There is no shortage of activities in Kuching as we kick off this year's edition of the WAK2023 Festival. Check our the full schedule for events

Borneo Sonic 2023: Borneo’s Biggest Music Event

Kuching, Sarawak – Borneo Sonic 2023 is a significant milestone in the region's cultural landscape, being the first-ever and the biggest music event of its kind in Borneo. This grou...

GRAB THE BEST TRAVEL DEALS TO SARAWAK AT MATTA FAIR 2023

Kuching, 30 August 2023 – Holidaymakers looking for their next vacation trip can make their way to Sarawak Tourism Board’s (STB) booth at the Malaysian Associ...

SARAWAK TOURISM BOARD LEADS WITH DOUBLE TRIUMPH AT BRANDLAUREATE BESTBRANDS AWARDS 2022-2023

Kuala Lumpur, 16 August 2023 – Sarawak Tourism Board (STB) proudly accepted two esteemed awards at the BrandLaureate BestBrands Awards for the year 2022-2023, held ...

BEAT IS ON FOR MALAYSIA BOOK OF RECORDS FOR MOST PERCUSSIONISTS AT A WORLD MUSIC FESTIVAL

KUCHING – Festivalgoers to Rainforest World Music Festival 2023 will have a chance to take part in a record-breaking event under the Malaysia Book of Records (MBOR)...

Gawai Dayak Bazaar 2023

In conjunction with the State Gawai Celebration, a 10 day Gawai Dayak Bazaar 2023 will be held at the Kuching South City Council (MBKS) Community Hall in Jalan Padungan from 16th until 25...

EXPERIENCE GYPSY KINGS FEATURING TONINO BALIARDO AND FASYLIVE MUSIC GALORE AT RWMF 2023

KUCHING – Attendees to the Rainforest World Music Festival (RWMF) 2023 are in a for a special treat as Grammy Award winner the Gipsy Kings featuring Tonito Baliardo...

STB CELEBRATES SPONSORS AND SUPPORTERS OF RWMF 2023

KUCHING, 9th June 2023 – Sarawak Tourism Board (STB), the organiser of Sarawak’s iconic event Rainforest World Music Festival (RWMF), expressed their appreciation t...

GRAB YOUR TICKETS TO RAINFOREST WORLD MUSIC FESTIVAL 2023 AT VIVACITY, PLAZA MERDEKA & BINTANG MEGAMALL

KUCHING: Music lovers are welcome to Sarawak Tourism Board’s Rainforest World Music Festival (RWMF) 2023 ticket sales blitz happening at Vivacity Megamall K...

SARAWAK TOURISM BOARD’S 5–YEAR GREENING PROGRAMME ECOGREENPLANET TO MEET SARAWAK’S ASPIRATION TO PLANT 35 MILLION TREES
  • Memorandum of Understanding Signed Between Sarawak Tourism Board and Sarawak Forestry Corporation Initiating a 5-Year Greening Programme.
  • RM 47,000 Raised from t...
GRAB YOUR TICKETS TO RAINFOREST WORLD MUSIC FESTIVAL 2023 AT MIDVALLEY MEGAMALL

KUCHING: Music lovers are welcome to Sarawak Tourism Board’s Rainforest World Music Festival (RWMF) 2023 ticket sales blitz at Midvalley Megamall Kuala Lump...

RESPONSIBLE TOURISM AT THE HEART OF SARAWAK RAINFOREST WORLD MUSIC FESTIVAL FROM 23RD TO 25TH JUNE 2023 ATTRACTING VISITORS WORLD OVER
  • Free Shuttle Buses to Ferry Festival-goers from City and Nearby Locations to Festival Grounds to Alleviate Carbon Emission and Prevent Congestion.
  • RWMF Continues...
EARLY BIRD TICKETS SOLD OUT, PRE-SALE TICKET SALES TO RAINFOREST WORLD MUSIC FESTIVAL 2023 BEGINS
  • Sales of presale tickets begin 29 April 2023

 

KUCHING, 28 APRIL 2023 – Rainforest World Music Festival 2023’s pre-sale t...

RM900,000 WORTH OF TRAVEL VOUCHERS FOR TOURISTS TO SARAWAK DURING GLOBAL SIA SITOK VACATIONS CAMPAIGN FROM MAY TO JULY
  • EnjoySarawak App offers comprehensive guide to Sarawak attractions.
  • 51 merchants, 147 promotional packages available for non-Sarawakians and foreigners
  • ...
EARLY BIRD TICKETS SALE TO WORLD RENOWNED RAINFOREST WORLD MUSIC FESTIVAL STARTS MIDNIGHT 15 APRIL 2023
  • STB Targets More Than 20,000 Visitors at RWMF2023
  • Ticket sales to open starting stroke of midnight of 15 April 2023
  • Early bird tickets up for gr...
The Rainforest World Music Festival 2023 is back

Minister Announces 2023 Rainforest World Music Festival

KUCHING
3rd APRIL 2023

The iconic Rainforest World Music Festival (RWMF) 2023 will be making a ‘phy...

“STAR BREEZE” WITH 406 PASSENGERS

Kuching – Sarawak welcomed back its first cruise ship this year from Singapore enroute to Hong Kong named “Star Breeze” anchored ...

SARAWAK OFFERS ATTRACTIVE TOUR PACKAGES, TARGETS 10,000 VISITORS AT 3-DAY KL MATTA FAIR FROM 17 TO 19 MARCH
  • Variety of Tour Offerings from 13 Participating Partners at Sarawak Pavilion
  • Aspects of Sarawak’s Culture, Adventure, Nature, Food & Festivals on Offer...
SARAWAK STRONGLY ADVOCATES RESPONSIBLE TOURISM AND SUSTAINABLE PRACTICES AT UNITED NATIONS WORLD TOURISM ORGANISATION (UNWTO) BILATERAL TALKS IN MADRID
  • Sarawak to Work with UNWTO to Strengthen Responsible Tourism Practices and Sustainable Development Missions.
  • 35million Trees to be Planted to Contribute Towards ...
SARAWAK RETURNS TO ITB BERLIN 2023 WITH A STRONG SHOWING

Berlin, 8 March 2023 – Sarawak returned with a strong showing to ITB Berlin 2023 from 7 to 9 March 2023 with its own inaugural stand-alone pavilion to strengthen Sa...

SARAWAK EXPECTS 20% GROWTH OF EUROPE MARKET VISITOR ARRIVALS FROM PARTICIPATION AT ITB BERLIN 2023
  • 52 new leads targeted to be realised by 2023.
  • Expected sales estimated at RM10.5 million for 2023 and beyond.
  • Collaboration with German-based Ti...

Share

:
via mail
via Facebook
via Twitter
via WhatsApp
via Wechat