About Sarawak Tourism Board


Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994.


  • To achieve its objectives of increasing tourist arrivals into the state.
  • To create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international.
  • To position Sarawak as a prime destination for culture, nature and adventure tourism.


To position Sarawak as a leading and preferred ecotourism destination driven by empowered communities and responsible actions.



We are committed to market and promote Sarawak Culture, Adventure, Nature , Food and Festivals (CANFF) through strategic collaborative actions



  • To stimulate and promote tourism to and within Sarawak;
  • To stimulate, promote and market Sarawak as a tourist destination;
  • To organize, secure and enhance publicity in Malaysia and overseas for tourist attractions in Sarawak;
  • To engage or assist in the development of tourism in the State and to carry on such activities in association with the Government, any public or local authority, any corporation, any company, any body or any person or as managing agents or otherwise on this behalf, or enter into any arrangement with such bodies or persons for sharing profits, union of interests, co-operation, joint venture or reciprocal concession;
  • To make recommendations to the Minister on the measures and programmes to be adopted to facilitate and stimulate the development and promotion of the tourism industry in Sarawak and, where approved by the Minister, to implement or assist in the implementation of such measures and programmes; and
  • To liaise and co-ordinate with and make representation to the Malaysian Tourism Promotion Board or the Federal Ministry of Culture, Arts and Tourism on all matters relating to the enhancement of tourism and the development of the tourism industry in Sarawak.



Organisation Chart



  1. Y.B. Encik Dennis Ngau
    ADUN N.77 Telang Usan
  2. Yang Berusaha Encik Hii Chang Kee
    Permanent Secretary, Ministry of Tourism, Creative Industry, And  Performing Arts Sarawak
  3. YBhg Dato Sri Dr. Wan Lizozman Bin Wan Omar
    State Financial Secretary, State Financial Secretary’s Office
  4. YBhg Dato’ Haji Zainuddin Abdul Wahab
    Director-General, Tourism Malaysia
  5. YBhg Datu Antonio Kahti Galis
    Permanent Secretary, Ministry of Local Government and Housing, Sarawak
  6. Tuan Haji Zolkipli Mohamad Aton
    Chief Executive Officer, Sarawak Forestry Corporation
  7. Puan Audry Wan Ullok
    President, Sarawak Tourism Federation (STF)
  8. Puan Lina Tsen Pei Tsin
    Chairman, Malaysia Association of Travels & Tour Agents (MATTA)(Sarawak Chapter)
  9. Tuan Haji Mohamad Ibrahim Nordin
    Chairman, Malaysian Association of Hotels (MAH) (Sarawak Chapter)
  10. Mdm Ngui Ing Ing
    President, Hotel Lance Court and Hospitality
  11. Kapitan Albert Sim Yam Leong
    Public Relations Officer, Miri Chinese Chamber of Commerce and Industry
  12. Tuan Haji Mohamad Taufik Bin Abdul Ghani
    Executive Chairman, Kiasan Engineering Sdn. Bhd.
  13. Ex-officio Puan Sharzede Salleh Askor
    Chief Executive Officer, Sarawak Tourism Board



    • Local/Foreign Media
      • Editorial contribution
        • We encourage local media (within Sarawak) contribution in the forms of news write-ups, caption report, feature writing, photos/images and links.
        • All editorial content, shall be protected by copyright laws and other laws and international treaties, and belong to STB and/or its contributors.
        • Contents have to be relevant to Sarawak’s position as fun and educational culture, nature and adventure destination.
        • All contributions will be credited to the authors/contributors.
        • These works, write-ups, caption report, feature writings, photos/image and links may not be copied, reproduce or imitated whether in whole or in part, unless expressly permitted by Sarawak Tourism Board.
        • Sarawak Tourism Board shall not be liable for any infringement of copyright materials as a result of producing your work (contribution).
    • Purchase of Service & Goods
      • Festival Events
        • Contract Management – as part of our contract management strategy for festival events, our policy for the various series is through request for proposal & information as part for service providers.
    • Promotion & Marketing
      • Promotional Activities
        • Only authorized and licensed operators, hotels and product owners shall be allowed to participate in its promotional activities
      • Marketing Support
        • To provide marketing support to new and unique products experience developed by the authorized and licensed members of industry.
      • Agent Familiarization Trip
        • To support the initiatives of our local and overseas partners in bringing in agents for familiarization trips
    • Online Support
      • Social Media
        • We encourage contributions in the form of videos, blog articles, pictures and links on facebook Sarawak Travel fan page. While users can post photos, videos and links themselves, the administrative’s posting is capable of reaching to our large fan database.
        • Contents have to be relevant to Sarawak’s position as a fun and educational culture, nature and adventure destination.
        • All contributions will be credited to the authors/producers.
        • The Board is not obliged to publish all contributions received but works that are trending topics will get editorial precedence.
        • Sarawak Tourism Board will not be liable for any infringement of copyright materials as a result of producing your work.
      • Directory Listing
        • The directory listing is for benefit of Sarawak Tourism Industry Members (STIM). By this it means that these stakeholders are members of registered non-governmental organisation/s, possess operating licenses from relevant authorities and members of the trade that promote and sell Sarawak regionally and overseas.
    • Dissemination of Information
      • Brochures
      • Posters/Banners/Buntings
        • Displaying of promotional posters/banners/buntings in Visitors’ Information Centres or around the vicinity must possess authorised serial no. approved from local council and Sarawak Tourism Board Management.