KUCHING - Sarawak Tourism Board (STB) today officiated its second participation at the international virtual marketing trade shows and fairs by participating in ITB Berlin NOW.

Held annually in Berlin, Germany, ITB Berlin is the world’s largest travel trade fair that gathers over 10,000 exhibitors from up to 180 countries to exhibit their most innovative product and services in the travel industry. In November 2020, the ITB Berlin organiser had announced a new virtual platform of the event called ITB Berlin NOW.

By participating in this marketing virtual event, STB hopes to attract the European markets and to maintain Sarawak’s visibility worldwide despite the pandemic.

ITB Berlin NOW will take place over four days from March 9 to 12 with Sarawak delegates participating entirely virtual from The Waterfront Hotel Kuching at 5:00pm – 2:00am (Malaysia time) / 10:00am – 7:00pm (Germany time).

This global, virtual event format is offering business networking sessions and one-to-one meeting offerings a wide range’s of online travel business opportunities in adopting the new trend and innovation that is shaping the future of the travel industry in the whole world. Sarawak is geared up by putting its best effort to make Sarawak a naturally preferred tourism destination during this pandemic and embracing the new norm of the global tourism industry.“

It is a challenging movement for all industry players during this pandemic, however, a positive development such as vaccine rollouts in the State and Malaysia generally have given tourism providers to be optimistic about travel and beyond. We hope the continuous fighting spirit among Sarawak industry players will push and accelerate the progress of rebuilding the tourism industry” says Sharzede Datu Hj Salleh Askor, STB Chief Executive Officer.

Joining STB as delegates on ITB Berlin NOW 2021 platform are the Sarawak tourism industry partners from Kuching, Sibu and Miri namely Authentic Borneo Tours, Borneo Adventure, Business Events Sarawak (Sarawak Convention Bureau), Brighton Travel, Cat City Holidays, CPH Travel Agencies, Ecogreen Holidays, Greatown Travel, Innosar Holidays and One Wayang Tours.

At the launching event, STB also officiated the latest destination video featuring niche tourism products in Cycling, Caving & Golfing. In addition, another special campaign video featuring Bindi Irwin on Sarawak conservation effort was also played. The videos served the market with the most awaited excitement and adventure in Sarawak.

Sharzede Datu Hj Salleh Askor, STB CEO (centre) together with tourism industry partners at the launching of ITB Berlin NOW 2021 virtually from The Waterfront Hotel, Kuching.

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines World Music Magazine (2011 – 2015) and won the Golden City Gate 2019 five-star award for the Rainforest World Music Festival’s (RWMF) promotional video.

For media enquiries, please contact:

Communication Division

Marketing Department

Sarawak Tourism Board

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